A concept of an association to enhance sports value, to make it become the main stream and to seek more support for athletes. To achieve the goal, we have different plan for different groups of target audiences, and they are sportsmen or people around athletes, also the public. We can show our spirit to them. Forward, Concentrate, Authentic, Serious and Bright. ‘Focusing Forward’ is telling you we focus, we concentrate on the future. And we are a forward, a forerunner of the development.